One Note upgrade pop up? Free upgrade 2010-2013?

So I booted up One Noe 2010 this morning and got a pop up from it telling me to upgrade it. The button sent me to a legit MS website:
http://www.onenote.com/download/?MajorVer=14&Ver=14.0.7140&Display=1

I'm not really sure what's going on here. Is it offering to upgrade me for free to OneNote 2013? Why would MS do that?

Probable answsers

I hope ATT doesnt do something like that.... :angry:  

I'm already planning to get the phone on launch day, you can stop teasing me with the videos lol  

Video from the GNote3:  

Hi Jamoore,Sadly, I would not be able to anwser that for you at all since I work for TWC in Northeast, Ohio. Have you tied to contact your local Time Warner Cable office? Also, ilovebeer (great name btw)... ...

I had never seen them do that before. I actually start my part-time job with Gamestop this morning, so I'll see if I can find out anything .


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